From FSBO to Listed

Dated: October 6 2020

Views: 82

Selling a house yourself is a daunting task.  Some people think in a Sellers’ Market all they need to do is post it on the For Sale by Owner (FSBO) local site, put a “For Sale” sign in the yard, and wait for the phone calls.  This method may work from time-to-time depending upon three things:  location, price, and condition.

You cannot change the location, but you can change the price and condition.  How do you know what the asking price should be?  Do you have access to the various Comparative Market Analysis (CMA) tools that realtors have?  If you want top dollar, the condition should look top-dollar worthy.

One Sunday, I decided to peruse the local FSBO website to see which properties had been “on the market” longer than 30 days.  I looked at their photo gallery to assess the condition.  As a Certified home stager as well as a licensed WI Realtor, I can usually enhance a property so it shows well online.  After all, if a property doesn’t show well online, the chance of “snagging” a showing decreases—unless the price is way below market value.

After setting up a text campaign for 10 FSBO properties, I received a response asking about my services.  When I told him his asking price was higher than the comparables, he said other realtors have told him that.  But, instead of recommending a lower price, I suggested enhancing the property to justify the higher price.

I facilitated a full cleaning, contracted with a reasonable painter, weeded the yard, washed windows, and staged the property. He poured a new concrete garage floor, driveway, front door walkway and stoop.  My staging services are included with all my listings, whether vacant or occupied.

I highly recommend hiring a professional photographer.  Their artistic eye and specialized camera lens make all the difference.

Living Room Before/After

Living Room Before     

Kitchen Before/After




After a successful Open House where we all practiced safe COVID procedures, the feedback was favorable.  This little bungalow is waiting for just the right person—it shouldn’t be too much longer.

Contact Gina Newell at Premiere Stagers & Realty for your next property.   608-345-9396.

Blog author image

Gina Newell

My strength is my patience in guiding people to make good decisions in their buying or selling process by providing information and options. Transitions are difficult for most people. I am a Certified....

Latest Blog Posts

A Garage Make-Over

It is advantageous and more valuable if a property has at least a one-car garage. The norm for homes built within the last 50 years is to have a two-car garage.  This property was built in 2002

Read More

Vacant Staging = Over Asking

I recently worked with an investor couple on staging their vacant income property.  They knew they could get more money for the property if it was staged rather than left vacant.  However,

Read More

What to Expect in a Seller's Market

Because housing inventory is so low, there are a lot of buyers who have lost out on their next home even with strong offers.  Even cash offers, over-asking, short closing dates, and an

Read More